by Pamela Jett, CSP
Do you love Chick Fil A? I do! And, it’s not simply for their yummy food (milkshakes are to die for!) It’s not only because of their clever cow marketing scheme. And, while I admire an organization that puts principles before profit and stays closed on Sunday, it’s not that either.
I love Chick Fil A for all of the above and because their employees consistently model a remarkable communication technique. Their employees understand that WORDS MATTER and they practice this awareness in their customer interactions.
Anytime you say “thank you” to one of the employees, their standard response is “my pleasure.” What a remarkable way to practice good customer service! This response doesn’t de-value the appreciation like some other responses do. Some people respond to a “thank you” with the following:
- “It was no big deal” or “no biggie”
- “It wasn’t a problem”
- “It was nothing”
These responses de-value the appreciation. Perhaps it wasn’t a “big deal” to us. However, it may have been important, meaningful, or valuable to the other person and replying in this dismissive fashion de-values what they value.
The next time someone says “thank you” to you for any service rendered, be it big or small, consider taking a page from the people at Chick Fil A and respond with “you’re welcome” or even “my pleasure.”
I would love your thoughts on this blog post. Please feel free to post a comment.




